About Us
Personal Safety focuses on training people in pre-planning and strategic solutions for all types of violent situations, which include home invasion, mugging, hijacking and violence in the work place. We educate people on hoe to implement their own personal safety program, rather than turning this responsibility over to a stranger at the end of a telephone or panic button.
Personal Safety was founded by Kelee Arrowsmith in 2007 as a result of her being on the receiving end of a life-changing act of violence.
“At a time when I needed the flexibility to commute between South Africa and the USA, thanks to my Martial Arts background, I became the first female repossession agent employed by Rainbow Rentals, one of the largest rental companies in the USA. Rainbow Rentals’ collection method was very structured and professional, and it was focused on non-violence.
One day I went to pick up a big screen TV from a rather large lady who really did not want to give it back. I tried to convince her that it was the right thing to do, but in short, she picked me up and threw me down a flight of stairs. This simple act of aggression and violence made me realise that everything I had ever learned about self-defence had been outside of a real-world context. I did not realise that she was a potential attacker. There was no referee. There were no rules.
Deeply affected by what had happened to me, I questioned what I could have done differently to prevent the attack. I also began to question how untrained people kept themselves safe in conflict situations. As a result I began to change the way I thought about safety and equip myself with a thought-through safety strategy. After returning to South Africa permanently in 1998, I embarked on developing a safety methodology that would work for everyone including business executives, housewives and children.
“formally known as Advanced Conflict Training, rebranded to Personal Safety was born”
Our Team
Kelee Arrowsmith
FOUNDER
Responsible for developing and delivering high-quality courses, while driving sales to enhance customer experience and achieve organizational goals.
Mark Human
CEO
Mark is responsible for overseeing the financial operations and research, development, and testing of course content at the company.
John Elverson
TRAINER
John is a seasoned trainer with extensive experience in Personal Safety. He excels in presenting courses and contributes to the development of course content.
Tarryn Kim Frieslaar
OFFICE MANAGER
This competent and proficient individual effectively manages complex challenges while ensuring utmost customer satisfaction and maintaining efficient office operations.
Patrick Paulo
MDW SINGAPORE
Patrick is an accomplished professional adept in course localization and delivery, sales, and management. With expertise in these areas, he consistently enhances organizational success and delivers exceptional outcomes.
Mark Day
TRAINER
Manage localization, delivery, sales, and management of courses, ensuring professionalism and efficiency in all aspects of operations.